Hands-On in Every Way That Matters
Technology gives us powerful opportunities to attract and engage targeted audiences in multiple ways—and opportunities to scale, shift and morph to keep attracting and engaging. This insight has fueled Pomerantz’s marketing strategies for years with great results. We champion the web and ensure our messaging informs and engages, right from the first touch-point.
Today, the website lives as the hub of the marketing system, serving as the informational core. This hub is today’s storefront and warehouse. We design and architect websites that appeal to target audiences quickly, conveying the brand essence in way that draws them in to interact with the site content and take action. We create modular content to be shared, discussed, pushed, pulled and parsed as needed, across the web, across platforms, across mobile devices.
The hub needs to be constantly nourished. We drive quality traffic to the hub through targeted online and offline tactics. Think of them as marketing satellites, reaching out to people in their natural habitats, and driving them back to the hub. Conversely, we encourage users to share this information with peers in their networks. It’s an ongoing exchange and requires a new way of thinking about marketing in order to reap the benefits.
Here’s what we mean: