Outsourced Marketing Services

Marketing that Sucks: Part 4


Example #4: Companies that Make their Marketing Managers Carry Too Heavy a Load and that Should Really Consider Outsourced Marketing Services


Companies outsource a whole lot of stuff today and this includes outsourced marketing services. But outsourced marketing services still haven’t caught on as much as they need to with small to mid-size businesses. The most common situation we see out there in Marketing Land today is small to mid-size companies that embrace marketing but terribly understaff this function in their business. They hire one Marketing Manager and expect them to function as their entire marketing department. Let me tell you, it isn’t pretty. These are some of the most stressed out people you will ever meet. They are wearing so many hats and are responsible for having more specialized skills than any human should be required to have in a lifetime.

On top of all of this, these very same Marketing Managers are expected to prove their worth by making sure their marketing efforts are producing ROI. Sounds like fun, huh? That’s why so many of these talented individuals last for a year or two and then find a healthier, more supportive work situation. But then there are the savvy Marketing Managers that seek out agencies like ours that provide outsourced marketing services to small to mid-size businesses. They work with us to help make the case to management that they can’t do it all on their own and that their company can have the benefit of a dedicated marketing department for significantly less than the cost of staffing one simply by retaining an outsourced marketing agency. Plus, this type of arrangement will up their company’s marketing game on every level, enabling them to achieve the results they are seeking.

The moral of this story is one person does not a marketing department make. Marketing in today’s complicated world requires a massive amount of different skills and talents to be done well and achieve results. If you’re a company that embraces marketing but doesn’t want to staff up, seriously consider outsourced marketing services so you don’t have a revolving door of marketing managers.


Don’t Let Your Company’s Marketing Suck (and stop being mean to your Marketing Manager).

Contact us to learn more about our Outsourced Marketing Services >

Marketing Goals and Objectives

Marketing that Sucks: Part 3

Example #3: Flying-by-the-Seat-of-Your-Pants Without Marketing Goals & Objectives 

Marketing without clearly identifying marketing goals and objectives is not only pointless but a big waste of money. Yet it’s amazing how many companies — of all shapes and sizes — are doing things this way. It’s not their fault, really. Most marketing departments are operating in a state of perpetual overwhelm and simply reacting to the deluge of random initiatives that land on their plate. Maybe they started the year with a list of strategic goals but, more often than not, they haven’t looked at this list in months.

What is the secret to keeping your company’s marketing goals and objectives top-of-mind even with all the one-off requests and initiatives that come your way? We say use your marketing goals and objectives as the navigational system for your marketing program. Keep them front and center in your workday. And, when random, miscellaneous projects come your way, ask in a direct yet always nice manner how this fits in with your company’s marketing goals and objectives. Maybe even cut and paste them for easy reference. This doesn’t mean you won’t ever have to do things that aren’t on course but it’s a way of helping to keep your marketing goals and objectives front and center for everyone in your company so you can continuously steer your efforts in the defined direction. You may even want to keep a log of the initiatives you tackled that weren’t on track along with any notes about their effectiveness.

Now what if you’re a company that is running your marketing without any goals and objectives? None. Zilch. You’re just doing stuff and hoping for the best and maybe not even monitoring the results of your efforts. The message to you is STOP! This is just no way to market in today’s day and age. It’s a huge waste of time and money. Find yourself a strategic marketing partner — ahem, like us — to guide a discussion with the key stakeholders in your company about what they want your marketing to achieve. A good strategic marketing partner knows how to ask the hard questions in order to define realistic, achievable marketing goals and objectives. They will also have the chops to create a strategic marketing plan that is aligned with your goals, objectives and, most importantly, budget. And, they can help you “police” your marketing program so that it stays on course with the marketing goals and objectives that were defined.


Don’t Let Your Company’s Marketing Suck.

Sign up for a Complimentary Online Presence Assessment and download our handy 6-Month Content Planner. 

Put POM on it >

Marketing that Sucks: Part 2

Example #2: Social Media for Business to Business that Has No Strategy Behind It 

Social media for business to business is pretty much a total wash without any strategy behind it. Sure you can show a pulse for your company online by posting articles, videos, infographics, etc. (we do this) but to really reap the big benefits of social media for business to business, think Search Engine Optimization. Search engines are always hungry for fresh, relevant content. The more relevant (keyword-focused) content you put out, the more links there are driving people to your website. You want to create a web of relevant links online that drive people to your website for your offerings. There are lots of ways to put out content online —blogs, social media, directories, public relations, etc. If you’re serious about being found online, SEO should be factored into your social media strategy. They key to this is to make your blog the heart of your social media strategy. A blog provides a central channel for you to push out content to all of your social media channels. To make life easier come up with a 6 to 12-month strategic content plan that is aligned with your business goals. Then, do 6 months of keyword research for all blog post content. Develop a list of words, phrases and questions by looking at your website, reviewing social media sites your prospects use, looking at your competitions’ websites, analyzing industry blog posts, having sales staff provide you with the FAQs they hear the most, etc. Use Google Trends (unpaid), Word Tracker (free 7 day trial) and SerpStat (free and paid options) to find keywords with good search volume and low competition. Then, plan your content by using a content planner (you can download one here). Post your content according to the schedule on your blog. Be sure to consistently optimize the URL, the title in your blog post and make sure keywords are in your first paragraph and that any images are also optimized.

Social Media for Business

Don’t Let Your Company’s Marketing Suck.

Sign up for a Complimentary Online Presence Assessment and download our handy content planner. 

Put POM on it >

Marketing that Doesn’t Suck

Example #1: The “We Put Our Money Where Our Mouths Are” Responsive Website

Hopefully you saw our first “Marketing that Sucks” email a couple of weeks ago featuring our agency’s old, non-responsive website. If you didn’t, you can check it out here. To launch the “Marketing that Doesn’t Suck” version of our campaign, we are featuring our new, 100% responsive website. We finally put our money where our mouths are and hooked our agency up with a website that tells our story, communicates what we’re really good at and provides a great user experience on all devices. Did you know that having a responsive website will improve your SEO rankings with Google? It’s a fact. Here’s another fact for you: 75% of Americans bring their phones to the bathroom. That’s gross. But no matter where you browse, you should at least have a positive user experience. Go responsive!

Check out our new, responsive website:

Marketing That Doesn't Suck Responsive Website Pomerantz Marketing

Don’t Let Your Company’s Marketing Suck.

Let us transform your website into the business tool it’s meant to be.

Put POM on it >

Marketing that Sucks: Part 1

Example #1: “How Does A Marketing Agency Not Have a Responsive Website?”

To launch our “Marketing that Sucks/Doesn’t Suck” email campaign featuring, well, marketing that sucks and doesn’t suck, we thought it was only fair to start with ourselves. Until about a month ago, we were a marketing agency that had an old-school, non-responsive website. This means that our site wasn’t user-friendly on mobile devices. You had to do a lot of fancy finger work to actually read our site. This is a big no-no in this day and age, especially since 55% of web traffic today is from mobile devices. Our only excuse for not having a responsive website was that we were busy creating ones for our clients. Not a great excuse but there you are.

Here’s what we mean about our old site:

Marketing That Sucks Non-Responsive Website

Don’t Let Your Company’s Marketing Suck.

Stay tuned to read our post about our newly launched, responsive website. In the meantime, if your company’s website sucks, we’re here to help.


Put POM on it >

Pomerantz Marketing, Annapolis, MD B2B Marketing Agency, Changes Things Up

B2B Marketing Agency Before After Mobile WebsiteKathy Floam-Greenspan, President & Strategy Director of Pomerantz Marketing, decided it was time to shake things up in order to infuse new energy into her agency. 



Pomerantz Marketing (formerly The Pomerantz Agency) announced today that it has changed its address, name and web presence. After 15 years of being located on the Annapolis Neck Peninsula, the B2B marketing agency has moved to 175 Admiral Cochrane Drive, Suite 104, in the heart of Annapolis’s business district.

It was high time for a change, according to Kathy Floam-Greenspan, Pomerantz’s President & Strategy Director. “I was feeling kind of bored and uninspired in our old space after so many years, and knew I needed to change things up to infuse new energy into myself and my business. Being in our new light and bright space made a difference immediately, inspiring me to revamp the agency’s brand and website,” said Floam-Greenspan.

As far as the name change goes, “I felt having the word ‘agency’ was a bit old-school in our name and decided to cut to the chase and say what we do, which is marketing,” added Floam-Greenspan. “This also gave us a reason to freshen up our logo and identity.” Next up was revamping the agency’s website, something Pomerantz had been trying to do for the last couple of years in fits and starts. “We had a non-responsive website, which is a big no-no since 55% of all web traffic today is from mobile devices. It meant that our old site didn’t look good on mobile devices. Our only excuse was that we were too busy creating responsive sites for our clients to focus on one for ourselves.”

Six months after moving into the new space, Pomerantz has changed everything. “Never underestimate what a change of space can do for you,” says Floam-Greenspan.

About Pomerantz Marketing 
Pomerantz is a highly regarded B2B marketing agency that supports the marketing efforts of regional, national and global companies in a wide range of industries including technology, construction and channel marketing. Pomerantz’s services include Strategy, Branding, Content, Graphic Design, Web, and Integrated Marketing. They also serve as the outsourced marketing engine for small to mid-size companies that embrace marketing but don’t want to staff up. For more information about Pomerantz Marketing, visit https://www.pomagency.com or contact info(at)pomagency.com

How to Keep Your Brand Up-to-Date in the Digital Age

How to Keep Your Brand Up-to-Date in the Digital Age

Whether you’re prepared or not, the Digital Age of marketing is upon us. To avoid getting lost in the crowd, it is imperative to transition your brand into the digital world. Digiday “The Authority on Digital Media, Marketing and Advertising” published an article last week that explored the battle of brands to stay relevant and embrace digital. Here’s what we learned from their article:


Building relationships and keeping the customer as your main focus has always been key in traditional marketing and continues to be true in digital marketing as well.


Be flexible to try to new things. Don’t get lost in the printed collateral clutter. Make your presence known online and off.


No one is ever remembered for “playing it safe.” Sure, it might be a risk to try something out-of-the-ordinary —but all press is good press, right?


Don’t just make reports, read and learn from them. Listen to customer complaints and suggestions, then makes changes.


Digitial should be infused into all aspects of your brand, not just here and there.

How is your brand keeping up with the Digital Age? What advice can you share for being successful? We’d love to read your comments — post below!

And if you’re interested in learning more about Brand Consistency, register for a FREE Online Seminar by Marketing Profs

Click here to read Digiday’s article entitled, “5 Habits of Unsuccessful Brands in Digital.”

Customer Appreciation Provides ROI

Show Your Customers Some Love

If You Appreciate Them, They Will Appreciate You

I watch Mad Men. As a woman, I have to say that the sexism frequently pisses me off. However, there are some things about the way businesses operated in the 60s that I think we miss the mark on in today’s fast-past world. Back then, customer relationships were everything. Customer lunches and dinners were mainstays in doing business. Not so much anymore.

When was the last time you took your top customers out for lunch? If you’re like most companies today, it’s probably been a while…if ever. Most of us are so busy playing the role of air traffic controller to our email and sitting on calls and meetings that we rarely get out of the office to spend quality time with our customers. (And, BTW, meetings and calls don’t count as quality time.)

Read more