Marketing that Sucks: Part 2

Example #2: Social Media for Business to Business that Has No Strategy Behind It 

Social media for business to business is pretty much a total wash without any strategy behind it. Sure you can show a pulse for your company online by posting articles, videos, infographics, etc. (we do this) but to really reap the big benefits of social media for business to business, think Search Engine Optimization. Search engines are always hungry for fresh, relevant content. The more relevant (keyword-focused) content you put out, the more links there are driving people to your website. You want to create a web of relevant links online that drive people to your website for your offerings. There are lots of ways to put out content online —blogs, social media, directories, public relations, etc. If you’re serious about being found online, SEO should be factored into your social media strategy. They key to this is to make your blog the heart of your social media strategy. A blog provides a central channel for you to push out content to all of your social media channels. To make life easier come up with a 6 to 12-month strategic content plan that is aligned with your business goals. Then, do 6 months of keyword research for all blog post content. Develop a list of words, phrases and questions by looking at your website, reviewing social media sites your prospects use, looking at your competitions’ websites, analyzing industry blog posts, having sales staff provide you with the FAQs they hear the most, etc. Use Google Trends (unpaid), Word Tracker (free 7 day trial) and SerpStat (free and paid options) to find keywords with good search volume and low competition. Then, plan your content by using a content planner (you can download one here). Post your content according to the schedule on your blog. Be sure to consistently optimize the URL, the title in your blog post and make sure keywords are in your first paragraph and that any images are also optimized.

Social Media for Business

Don’t Let Your Company’s Marketing Suck.

Sign up for a Complimentary Online Presence Assessment and download our handy content planner. 


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Marketing that Doesn’t Suck

Example #1: The “We Put Our Money Where Our Mouths Are” Responsive Website

Hopefully you saw our first “Marketing that Sucks” email a couple of weeks ago featuring our agency’s old, non-responsive website. If you didn’t, you can check it out here. To launch the “Marketing that Doesn’t Suck” version of our campaign, we are featuring our new, 100% responsive website. We finally put our money where our mouths are and hooked our agency up with a website that tells our story, communicates what we’re really good at and provides a great user experience on all devices. Did you know that having a responsive website will improve your SEO rankings with Google? It’s a fact. Here’s another fact for you: 75% of Americans bring their phones to the bathroom. That’s gross. But no matter where you browse, you should at least have a positive user experience. Go responsive!

Check out our new, responsive website:

Marketing That Doesn't Suck Responsive Website Pomerantz Marketing

Don’t Let Your Company’s Marketing Suck.

Let us transform your website into the business tool it’s meant to be.

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Marketing that Sucks: Part 1

Example #1: “How Does A Marketing Agency Not Have a Responsive Website?”

To launch our “Marketing that Sucks/Doesn’t Suck” email campaign featuring, well, marketing that sucks and doesn’t suck, we thought it was only fair to start with ourselves. Until about a month ago, we were a marketing agency that had an old-school, non-responsive website. This means that our site wasn’t user-friendly on mobile devices. You had to do a lot of fancy finger work to actually read our site. This is a big no-no in this day and age, especially since 55% of web traffic today is from mobile devices. Our only excuse for not having a responsive website was that we were busy creating ones for our clients. Not a great excuse but there you are.

Here’s what we mean about our old site:

Marketing That Sucks Non-Responsive Website

Don’t Let Your Company’s Marketing Suck.

Stay tuned to read our post about our newly launched, responsive website. In the meantime, if your company’s website sucks, we’re here to help.

 

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Pomerantz Marketing, Annapolis, MD B2B Marketing Agency, Changes Things Up

B2B Marketing Agency Before After Mobile WebsiteKathy Floam-Greenspan, President & Strategy Director of Pomerantz Marketing, decided it was time to shake things up in order to infuse new energy into her agency. 

http://www.prweb.com/releases/pomerantz-marketing/b2b-marketing-agency/prweb14329353.htm

ANNAPOLIS, MD (PRWEB) MAY 16, 2017

Pomerantz Marketing (formerly The Pomerantz Agency) announced today that it has changed its address, name and web presence. After 15 years of being located on the Annapolis Neck Peninsula, the B2B marketing agency has moved to 175 Admiral Cochrane Drive, Suite 104, in the heart of Annapolis’s business district.

It was high time for a change, according to Kathy Floam-Greenspan, Pomerantz’s President & Strategy Director. “I was feeling kind of bored and uninspired in our old space after so many years, and knew I needed to change things up to infuse new energy into myself and my business. Being in our new light and bright space made a difference immediately, inspiring me to revamp the agency’s brand and website,” said Floam-Greenspan.

As far as the name change goes, “I felt having the word ‘agency’ was a bit old-school in our name and decided to cut to the chase and say what we do, which is marketing,” added Floam-Greenspan. “This also gave us a reason to freshen up our logo and identity.” Next up was revamping the agency’s website, something Pomerantz had been trying to do for the last couple of years in fits and starts. “We had a non-responsive website, which is a big no-no since 55% of all web traffic today is from mobile devices. It meant that our old site didn’t look good on mobile devices. Our only excuse was that we were too busy creating responsive sites for our clients to focus on one for ourselves.”

Six months after moving into the new space, Pomerantz has changed everything. “Never underestimate what a change of space can do for you,” says Floam-Greenspan.

About Pomerantz Marketing 
Pomerantz is a highly regarded B2B marketing agency that supports the marketing efforts of regional, national and global companies in a wide range of industries including technology, construction and channel marketing. Pomerantz’s services include Strategy, Branding, Content, Graphic Design, Web, and Integrated Marketing. They also serve as the outsourced marketing engine for small to mid-size companies that embrace marketing but don’t want to staff up. For more information about Pomerantz Marketing, visit https://www.pomagency.com or contact info(at)pomagency.com

How to Keep Your Brand Up-to-Date in the Digital Age

How to Keep Your Brand Up-to-Date in the Digital Age

Whether you’re prepared or not, the Digital Age of marketing is upon us. To avoid getting lost in the crowd, it is imperative to transition your brand into the digital world. Digiday “The Authority on Digital Media, Marketing and Advertising” published an article last week that explored the battle of brands to stay relevant and embrace digital. Here’s what we learned from their article:

1. BE CUSTOMER-FOCUSED

Building relationships and keeping the customer as your main focus has always been key in traditional marketing and continues to be true in digital marketing as well.

2. BE OPEN TO CHANGE

Be flexible to try to new things. Don’t get lost in the printed collateral clutter. Make your presence known online and off.

3. TAKE RISKS

No one is ever remembered for “playing it safe.” Sure, it might be a risk to try something out-of-the-ordinary —but all press is good press, right?

4. ANALYTICS ARE YOUR FRIEND

Don’t just make reports, read and learn from them. Listen to customer complaints and suggestions, then makes changes.

5. DIGITAL FOR ALL

Digitial should be infused into all aspects of your brand, not just here and there.

How is your brand keeping up with the Digital Age? What advice can you share for being successful? We’d love to read your comments — post below!

And if you’re interested in learning more about Brand Consistency, register for a FREE Online Seminar by Marketing Profs

Click here to read Digiday’s article entitled, “5 Habits of Unsuccessful Brands in Digital.”

Customer Appreciation Provides ROI

Show Your Customers Some Love

If You Appreciate Them, They Will Appreciate You

I watch Mad Men. As a woman, I have to say that the sexism frequently pisses me off. However, there are some things about the way businesses operated in the 60s that I think we miss the mark on in today’s fast-past world. Back then, customer relationships were everything. Customer lunches and dinners were mainstays in doing business. Not so much anymore.

When was the last time you took your top customers out for lunch? If you’re like most companies today, it’s probably been a while…if ever. Most of us are so busy playing the role of air traffic controller to our email and sitting on calls and meetings that we rarely get out of the office to spend quality time with our customers. (And, BTW, meetings and calls don’t count as quality time.)

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Don't Be Lame On Linkedin Pomerantz Marketing

Don’t Be Lame on LinkedIn

Your LinkedIn Profile Actually Does Matter

The first thing I do when a new business prospect, potential strategic partner or prospective employee crosses my path is check them out on LinkedIn. If their profile is lame, it provides me with good insight. If it’s a prospective client, it shows me that they need some help in this department. If it’s a strategic partner or prospective employee, it shows me that they don’t take their professional presence super seriously. So why should I take them seriously?

Maybe this is harsh, but the reality is that these days LinkedIn is the single most important place to showcase your professional presence. If you put little to no effort into your profile, it’s like showing up to a meeting with bedhead and rumpled clothes. Not a good look!

If you’re not one that likes writing a resume and tooting your own horn, hire a professional to help you. Our agency does an amazing amount of LinkedIn profile updates for our clients. We’ve got it down to a science. At any given time, we’re retooling the profiles for 10-15 people within an organization. Many of the companies we work with are realizing that their public facing staff’s LinkedIn profiles are as important as their corporate website. They are investing in making certain their team presents a professional, polished and consistent presence on LinkedIn. Sometimes we even hold “headshot parties” where we hire a photographer to come in and take headshots for a group of individuals within a company. After all, not only should your profile be buttoned up, so should your personal photo. Please, no photos of ex-girlfriends so obviously cut out! Invest in a decent headshot people!

Remember LinkedIn is your professional face to the world. Make it a good one.

Need help retooling your LinkedIn profile or the profiles of your team? Feel free to reach out to me at kathy@pomagency.com or 410.216.9447 x 106.