If you live in the Mid-Atlantic region, especially anywhere near Baltimore and Washington, D.C., you’re likely trying to shake off the disoriented haze that has taken over the region. Life literally came to a stop as we had a ton of snow dropped on us within a four-day period. You know the creed of the U.S. Postal Service — “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds”? Not true anymore. Most people and businesses haven’t received mail in over a week.
And while business has gone on thanks to conference calls and email (if you had power), if you happened to be a company that had some of your biggest business-driving events in the last week, you are out of luck— big time. It turns out this was the situation for one of our clients. They had not one but four events scheduled within the last week. All four have a proven track record of bringing in new business. All four were cancelled. Needless to say, they are bummed.
We learned about this because we had a conference call with them yesterday to discuss the plan for revamping their website, optimizing it from top to bottom and getting a program in place to use all of the tools that are now available to transform their site into the lead generation machine it’s meant to be. They are committed to this project and the philosophy behind it like never before. They see the value in investing in their website and using it as the hub of their marketing strategy. Even when it snows four or five feet within a four-day period and they can’t get out to fill their sales pipeline the way they know it needs to be filled, they will be able to count on their website to reach out and bring them leads. Maybe there needs to be a creed for the Internet now. Hmmm.
