The Pom Blog

Pom Perspective: Go Mobile or Go Home

Android, Windows Mobile, Windows Phone 7, iOS, RIM, Symbia. What does it all mean?

It means that if you thought smartphones were going the way of the lava lamp — a loved, but short-lived accessory, it’s time to think again. Smartphones are here to stay and they are making a noticeable impact on web design & development, and thus, how you represent your brand online.

Today, wi-fi, tethering and increasingly ubiquitous high-speed mobile coverage make it possible for us to stay connected. Always. That means when Joe’s boss asks him to cut IT costs by 30% in Q2, you better believe he’s taking advantage of his 40-minute train ride to explore vendor websites, check-in with his twitter network and update his Facebook friends to let them know he’s under the gun — again — at the office.

So what does this all mean for marketers? At a minimum — and I do mean minimum — it means that Joe is expecting that your website is going to work on his Droid. So, how do you make sure it does?

Here are 3 simple tips to get going in mobile:

1.     Know your audience. What phones and platforms does your audience use most? Don’t forget to include tablets here — have you seen the feeds coming from CES 2011?!

2.     Test, test, test. Find out what phones and mobile browsers your potential customers are using and get them. Then test your site on them to determine what, if anything, needs to be fixed.

3.     Don’t beat yourself up. It’s ok if not all aspects of your site work in all mobile browsers. Like life, mobile is a journey, not a destination. Don’t be afraid to try things and don’t be afraid to ask for help!

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