The Pom Blog

How to Keep Your Brand Up-to-Date in the Digital Age

 

Whether you’re prepared or not, the Digital Age of marketing is upon us. To avoid getting lost in the crowd, it is imperative to transition your brand into the digital world. Digiday “The Authority on Digital Media, Marketing and Advertising” published an article last week that explored the battle of brands to stay relevant and embrace digital. Here’s what we learned from their article:

1. BE CUSTOMER-FOCUSED

Building relationships and keeping the customer as your main focus has always been key in traditional marketing and continues to be true in digital marketing as well.

2. BE OPEN TO CHANGE

Be flexible to try to new things. Don’t get lost in the printed collateral clutter. Make your presence known online and off.

3. TAKE RISKS

No one is ever remembered for “playing it safe.” Sure, it might be a risk to try something out-of-the-ordinary —but all press is good press, right?

4. ANALYTICS ARE YOUR FRIEND

Don’t just make reports, read and learn from them. Listen to customer complaints and suggestions, then makes changes.

5. DIGITAL FOR ALL

Digitial should be infused into all aspects of your brand, not just here and there.

How is your brand keeping up with the Digital Age? What advice can you share for being successful? We’d love to read your comments — post below!

And if you’re interested in learning more about Brand Consistency, register for a FREE Online Seminar by Marketing Profs

Click here to read Digiday’s article entitled, “5 Habits of Unsuccessful Brands in Digital.”

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