The Pom Blog

This Week’s Insight: Spring Cleaning

Give Your Website Some Love and It Will Perform Better For You

It’s the time of year to do a little spring cleaning of your website. Here’s a helpful list you can use to get your website in top notch shape for spring.

Tidy Up

Review and update:
– The copyright date in the footer
– The “News” – has it been updated lately, or is it old news?
– Your events calendar or events page – are upcoming events noted?
– Your newsletter archive – is the latest version available?
– Your “About Us” page – have key stats, numbers or staff changed?
– The “Contact Us” page and team bios – are these up-to-date with correct names and contact info?

Tune-Up

Content Management System Updates:
– Update your Content Management System and all plug-ins so your site performs properly

Check and test:
– Forms – e.g., your contact forms, donation form, membership application form, etc.
– Automatic emails – are they working and do they have updated contact info, dates, etc.?
– Social media widgets or links – ensure content is “sharable”
– For broken links – you can use free link checker software to scan and identify broken links and error codes (404) (e.g., Link checker from the World Wide Web Consortium or Broken Link Check)

Content Clean-Up:

Do a quick analytics review, then…

– Determine the pages most visited and check them
– Consider adding links to least visited pages
– Look at pages that have not been updated recently – is content still applicable?

Get Fresh:

– Update your home page billboard with new images and graphics
– Create or update content that is old or missing from your site
– Upload a new video
– Re-purpose existing content (e.g., write an article or blog post about a recent event presentation or white paper)

Take Action:

– Is your call to action clear? E.g., is your “Register Now” or “Sign up Now” button easy to find?
– Is it easy for folks to share? E.g., are social sharing buttons or links (Facebook, Twitter, LinkedIn, Google+ etc. ) easy to find & use?

Spruce Up:

If your website is looking tired and neglected, it may need more than a cleaning – it could need a little refresh. But this is something that will take some planning and forethought.

– Get organized: Is key information easy to find? If not, step back and decide if what you need is a re-write or if the problem stems from your navigation.

– Check for clarity: Have an objective person read through your content to proofread (for typos, unnecessary jargon or “sector-speak”) and clean-up or tighten-up your key content.

– Freshen design: Take some time to think about what your website’s design conveys and whether there are some small changes that might make it more welcoming or easier to use (e.g., a different font or fewer typefaces, new background color, additional images, etc.). Just remember – plan website revisions carefully since some small changes might end up having a domino effect and lead to a major overhaul!

Want to know more? Let’s talk. kathy@pomagency.com or 410.216.9447 x 106

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