Make The Right Call
  • No warmed-over sales pitches
  • Make CTAs “special” and “unique”
  • Focus on highly qualified prospects
  • Make it easy to act

How Do You Motivate Someone to Act?

The problem with most calls-to-action (CTAs) is that they are weak and ordinary. Prospects rarely have a problem finding the resources they need elsewhere. How do you up the ante and motivate qualified prospects to purchase your product or service?

Here are some tips:

  1. Make sure your CTA has a high value to the prospect
  2. Make your CTA selectively available so it seems “special”
  3. Think in terms of targeting your CTA to appeal to highly qualified prospects
  4. Appeal to prospects in the early or “research” phase of a project when your value proposition will have the most impact
  5. Make your CTA easy for the prospect to act on

Let Pomerantz help you motivate your prospects to take action. Contact us today at 410.216.9447 x 106 or info@pomagency.com to learn more about our strategic marketing services.