Are Your Prospects Finding You?
In today’s business world, you not only have to take on your real-world competitors, you also have to go up against your online competitors. Search engines are the #1 resource for potential customers who are researching the products or services your company offers. If search engines can’t find your website, neither can your prospects. Period.
The Search Marketing Checklist
You do the math. If your total website traffic doubles in six months, what might that mean for your bottom line? Here’s what it takes:
- Keyword development and research – determine which phrases searchers are using to find your products or services online
- Competitive analysis – know the current search engine rankings of your website compared to your real-world and online competitors
- Site-wide optimization – Make sure your site content is optimized from top to bottom to ensure maximum search engine accessibility
- On-page optimization – Make sure optimization elements such as title tags, Meta tags, semantic markup, internal linking, image optimization and more are done properly
- Off-page optimization – Be proactive in building external links to your site
- Powerful tracking and reporting – Use Google Analytics for actionable insights into how your visitors behave, ROI-driven goal tracking and SEO progress reports
- Get more aggressive with PPC – Use targeted Pay Per Click campaigns to drive highly-qualified traffic to your site
- Get social with social marketing – Build relationships, share content and nurture new leads, while staying connected to your industry contacts
Pomerantz offers a range of search marketing packages, tailored to fit your website and your budget, all covering the critical components of a successful SEO campaign.
How well is your site performing? Contact us today for a Complimentary Website Evaluation or call 410.216.9447 x 106 to learn more about our SEO packages.