Top 5 Tactics for 2009
  • Get online—and stay there
  • Reach out to prospects online and in person
  • Optimize, optimize, optimize
  • Get personal

The Top 5 Most Effective Marketing Tactics

According to B-to-B Marketing Trends in Strategies and Spending, a study of 300,000 marketing executives and management professionals conducted by MarketingProfs and Forrester Research, the tactics that are successfully driving business in today’s marketplace include:

  • Company Website: A well maintained, highly optimized website that integrates with a Customer Relationship Management tool (CRM) is the number one most effective marketing tool.
  • Email: Ongoing, personalized email communications with a clean list of clients and prospects is a mainstay in successful lead generation.
  • Public Relations: Public relations is a fundamental tool for keeping your company’s name out in the marketplace and building in-bound links to your website.
  • Trade shows/Conferences (in-person): Strategically selective events are still an excellent way to connect with customers and prospects.
  • Search Marketing: Hands-down this is the fastest, most effective and affordable way to drive leads.

Learn how to put the Top 5 into play. Contact us today or call 410.216.9447 x 106.