The Must-Haves of An Effective Website
At Pomerantz, we are often asked whether there is a certain formula we follow to develop high performance websites. Building a successful website is not an exact science, but following are some things we keep in mind for every site we design and develop. We believe our philosophy results in lower exit rates, lower bounce rates, longer visits and more conversions.
- Whose site is this and what does this company do?
- Your company name, logo and tagline should be highly visible so visitors immediately know what site they’re on
- Flash or graphics used on the home page communicate your “story”. This is supported by a positioning statement that immediately tells the visitor what you do, who you’re targeting and the benefits of your solution - Navigation
-Your navigation doesn’t require the visitor to think
-There is always a clear-cut way to get home! - The site establishes credibility and trust
-Your site looks professional and contemporary
-If someone arrives at your site from a keyword search, the content speaks to that term
-You show your “stuff” with awards, customer logos, case studies, recent press releases, etc. - Lead generation/conversion
-You have compelling calls-to-action throughout your site to lower exit rates
-Promotions convert visitors into qualified opportunities
-For campaigns, you drive visitors to specific landing pages dedicated to your offer. - Site search
-If your site is large, it has a search function - Text links in the footer
-You have text links in the footer at the bottom of the page. This ensures that the search engines can crawl and index your site - Quick links
-Assets or pages that are frequently visited, such as documents within a resource center or specific product pages, are called out to make it easy for visitors to access the information - Lead management
-Your website is integrated with a CRM and you have processes in place for managing it - Analytics
-You have analytics in place and keep a watchful eye on your site traffic; you tweak content and marketing tactics as needed to maintain a steady lead generation and conversion flow
Harness the power of your website. Contact us today for a Complimentary Website Evaluation or call 410.216.9447 x 106 to learn more about our Website Packages.