Build Credibility with Webinars

Webinars are an extremely effective marketing tactic with relatively low saturation in terms of use. Educating your target audience about your product and/or service offerings is the best way to win their trust. And, with sales cycles growing longer and longer, webinars are an excellent way to continue the dialog with prospective customers and keep them interested and engaged.

Where do you start? First, find an angle that relates to, but is not overly focused on, your offering. Think in terms of benefits such as cost savings, greater efficiencies, etc. Then, craft a theme for marketing your webinar. Your theme should be catchy and compelling, and should communicate the value your webinar will provide. You also may want to consider incorporating some sort of incentive item like a free whitepaper or $15 gas card into your marketing. Decide whether your webinar will be live or not, and whether it will be a one-time event or have multiple dates and times. Then, identify the best webinar service provider to meet your needs. Some providers also offer e-marketing services so you can promote your webinar, manage the attendee list and hold your webinar all “under one roof”.

Next up is building your webinar. Make sure your content, graphics and voiceovers are strong and that you wrap up with a directive for a next step such as a complimentary consultation. Then, follow up, follow up, follow up—get in the door to further solidify your relationship.

Get Help from the Pros at Pomerantz

Pomerantz will show you how to make webinars a winning tool in your marketing mix. We can assist you with designing and deploying a webinar strategy from end-to-end. Or, if you have internal IT/web resources, we can develop the marketing and webinar content for you and provide you with the source files so you can execute your campaign in-house.

Learn how to make webinars an effective part of your marketing mix. Contact us today at 410.216.9447 x 106 or info@pomagency.com.