Lead Generation Services: Get Leads in Your Pipeline Pronto
There was a time, not too long ago, when business was booming for most companies as a result of referrals, word-of-mouth and good old-fashioned luck. These days, it’s not so easy and many companies are starting to have a whole new appreciation for marketing. The idea of having a constant hum of energy working in the background to keep your new business pipeline full is a comforting concept. The trouble is it’s hard to know how to get this going—not to mention how to find the time to do what is really required to produce results.
Pomerantz has discovered the formula for success and can put it to work for you.
The reality is that dialing for dollars (a.k.a. telemarketing) doesn’t work. To get results, you need to use a multi-tactical, integrated approach. Here’s a sample of what Pomerantz will do for you on a monthly basis to get, and keep, your pipeline full.
• Identify your target audience — We will make sure you have a targeted list of suspects that fit the criteria of your ideal customer. If you don’t have one, we will build one for you from scratch.
• Hone in on what your audience wants/needs — We will help you identify you audience’s pain points and address them effectively.
• Define your goals — Do you want a meeting? A call? Do you want prospects to attend an event? We will help you be clear about the goals you want to achieve.
• Give to get — What are you willing to give to get what you want? Is it a whitepaper about your product? A case study? Some sort of complimentary evaluation? We will help you figure this out and package it up in an enticing manner.
• Go get ‘em —We will use a mix of tactics to turn suspects into prospects including personalized emails, landing pages, direct mail, online forms and PDF materials, as well as telemarketing.
• Manage your machine — We will work with you to identify the most efficient, effective way to manage your data and the progress of your program.
• Mix it up — We will continuously keep our eyes and ears open to the responses we are receiving from your program. If something needs to be tweaked, we will react quickly, wasting no time—or money.
• Keep you in the loop — Every month, you will receive an activity report that recaps your goals, measures the results and defines action items. Whenever we have a particularly eager fish on the line, we will immediately let you know.
Ready to get and keep your pipeline full? Contact us today to learn about our affordable lead generation packages.