Launch a Targeted Campaign
  • Know your target audience and reach them where they are
  • Take an integrated approach
  • Set clear goals and metrics for measurement
  • Follow up, follow up, follow up

Launch a Targeted Campaign

There’s no such thing as foolproof marketing. Equal parts art and science, a successful campaign requires the right target, message, delivery method(s), measurement and follow-up to achieve its desired results. There are ways, however, to reduce your risk and maximize your chances for success. Pomerantz can help.

Narrow is Better

EP_targeted_campaignWhen it comes to launching a new campaign, be it online, offline or—our favorite—a fully integrated campaign that uses both offline and online tactics, the more targeted you can get in your approach, the better off you’ll be. At Pomerantz, we ask specific questions to help narrow our focus as much as possible before embarking on a new campaign.

  • What is our ultimate goal?
  • Who are we targeting?
  • What action do we want our audience to take?
  • What is the best way to reach our target market?
  • Do we have a strong list? What will it take to get one?
  • How long is the campaign intended to last?
  • What is our budget? What can be achieved for this?
  • What is the best mix of online and offline marketing tactics for our budget to maximize response?
  • Do we need telemarketing?
  • Will there be a CRM to manage leads?
  • What is our follow-up strategy?

These are the questions you should be asking yourself and your sales team before every campaign you initiate. Or better yet, tap Pomerantz to help and we’ll ask them for you. Our marketing experts will use the answers you provide to develop a highly targeted, integrated campaign strategy that utilizes both offline and online tactics to reach your target markets.

With a strategy defined, we’ll then develop campaign materials that incorporate valuable, worthwhile calls-to-action and drive recipients to either a landing page or microsite armed with back-end analytics so we can measure and manage lead conversions. We’ll also provide the support you need to make sure that your lists are clean, current and campaign-worthy.

Our results-driven campaign strategy includes:

Make sure your next campaign delivers. Contact Pomerantz today or call 410.216.9447 x 106.