Your Website — The Hub of Your Marketing Strategy
The website has emerged as your primary point of contact with prospects and customers. It has been elevated from simply being a single spoke in your overall marketing mix to being the command center of all things marketing. Most companies are aware of this shift, but still struggle when it comes to maximizing their web presence and devising or implementing an online marketing strategy that dovetails with their lead generation process.
We Do Everything Web
Pomerantz will help you define a web strategy that makes sense for your business. We will evaluate your current website and your competitive environment, as well as your sales processes and objectives. We will then work with you to improve your web presence either by totally revamping your website or making strategic enhancements to your existing site. We can help you with everything from information architecture, brand positioning strategy, interface design, content development, and content optimization to web development solutions with or without the use of a content management system. Or, if you have internal IT/web resources, we can provide you with our award-winning web design services and turn over the source files to your team so you can execute the development of your site in-house.
The Proper Care and Feeding of a Website
Your website shouldn’t just sit there and look pretty. It needs to be powered by an integrated marketing strategy so that it can actually generate new leads. Pomerantz will help you determine the appropriate online marketing strategy that will enable you to reach hard-to-find prospects precisely when they are looking for information about your product or service offerings. We understand that putting today’s online marketing strategies into play can be daunting. Our online marketing experts will help put all of the pieces together and transform your website into the business-driving machine that it is meant to be.
Pomerantz’s online marketing services include:
- Information architecture design and wireframe development
- Website interface design
- Web development
- Content management systems
- CRM integration
- Search engine optimization packages
- Local search engine optimization
- SEO content development
- Web advertising campaigns
- Pay Per Click programs
- Analytics solutions
- Social marketing
- Email marketing
Transform your website into a lead generating machine. Contact us today to learn more about our affordable online marketing packages.