Let Data Drive Your Tactics
When it comes to the performance of your website and your marketing efforts, everything and anything can and should be measured. However, sorting out which information is actually useful and figuring out how to let data drive your tactics can be a challenge. We can help.
How is Your Website Performing?
Most companies only track a few website metrics — total traffic, number of conversions or sales, and page views. Your business deserves to know so much more. How do visitors find your website? How long do they stay? What pages interest them most? Where do they live?
Pomerantz can answer these questions and help your company establish what’s working and what’s not. Analytics tools provide crucial data needed to understand the behavior of website visitors and to gain insight into the performance of your website and marketing campaigns. To get started, Pomerantz experts look at your current analytics to determine if setting up and configuring more robust analytics tools is necessary. We use Google Analytics, a free yet powerful tracking application, which makes all of this not only possible but practical.
To give you a picture of “all things web” and not just “all things Google”, we integrate your PPC campaigns, email marketing, banner advertising, digital collateral and other online marketing with your analytics. Then, we show you which pages of your website are most popular, which calls-to-action and sales programs work best, which keywords are delivering traffic and driving sales, and much, much more.
How Do You Translate Data into Strategies that Drive Business?
Pomerantz will assess your calls-to-action, analyze your conversion goals, and examine your site’s sales funnel and entry points. Then, our web analytics experts will interpret your analytics stats and translate them into actionable steps for improving your site’s performance. You’ll be in a position to optimize your marketing spend by making make ROI-centered, data-driven decisions and grow your bottom line by improving the areas of your site that are underperforming.
All of our online marketing packages include Google Analytics configuration, goal tracking, training and reporting. Just looking to add Google Analytics to your website? We can do that, too.