Corman Construction is one of the Mid-Atlantic region’s largest heavy construction contractors. In the last several years, they have become involved with national joint ventures and strategic partnerships with large design/build firms and engineering firms. It was time to elevate their brand to a higher level. Pomerantz’s mission was to update the company’s brand image and effectively communicate and showcase Corman’s impressive portfolio of achievements.
The project started with a Discovery Session to gain insight into Corman’s business and the competitive landscape
A family of logos and an identity package including printed and electronic materials were developed for Corman’s parent company and divisions
A new website was designed and developed in WordPress including an extensive project portfolio
The new website launch was announced via an email blast and postcard to customers, employees, partners and vendors
Marketing materials created include a pocket folder, brochure, project profiles and a corporate style guide
The new brand was also applied to Corman’s fleet of equipment and corporate signage