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Select another branding projectCorman Marine ConstructionChesapeake Regional Tech CouncilRouteSmart Technologies, Inc.Food and Wine Festival at National HarborU.S. Department of Education — International Education Programs Service (IEPS)EMC Corporation

Project Type

Company Wide Re-Branding Effort

Client

Corman Construction

Project Description

Corman Construction is one of the Mid-Atlantic region’s largest heavy construction contractors. In the last several years, they have become involved with national joint ventures and strategic partnerships with large design/build firms and engineering firms. It was time to elevate their brand to a higher level. Pomerantz’s mission was to update the company’s brand image and effectively communicate and showcase Corman’s impressive portfolio of achievements.

Project Details

• The project started with a Discovery Session to gain insight into Corman’s business and the competitive landscape
• A family of logos and an identity package including printed and electronic materials were developed for Corman’s parent company and divisions
• A new website was designed and developed in WordPress including an extensive project portfolio
• The new website launch was announced via an email blast and postcard to customers, employees, partners and vendors
• Marketing materials created include a pocket folder, brochure, project profiles and a corporate style guide
• The new brand was also applied to Corman’s fleet of equipment and corporate signage