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Project Type

Re-branding of Regional Trade Association

Client

Chesapeake Regional Tech Council

Project Description

Anne Arundel Tech Council, one of the fastest growing member-based technology associations in the region, was ready to spread its wings into the Baltimore/Washington area. Pomerantz helped to re-brand the organization as the Chesapeake Regional Tech Council (CRTC) and brought the new brand to life with a complete suite of marketing tools including a new website. Today, membership is soaring.

Project Details

• Pomerantz facilitated a re-naming initiative with a committee of members and helped to come up with a new name that maintains the flavor of the organization’s origin
• We then developed a new logo, identity package and marketing toolkit of templates and PowerPoint presentations
• We worked with CRTC to define a web strategy and then brought the strategy to life in a new interface design for their website
• Today, we continue to develop campaigns to promote the CRTC’s premier events