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Project Type

Brand Evolution

Client

RouteSmart Technologies, Inc.

Project Description

RouteSmart Technologies, Inc. is a leading global supplier of GIS-based route optimization software to the newspaper, postal, public works and utility meter reading industries. A long-time Pomerantz client, we have helped RouteSmart evolve its brand throughout the years to address the changing demands of their vertical markets and to keep up with new marketing strategies and technologies in the marketing arena.

Project Details

• RouteSmart’s original friendly, non-intimidating logo and tagline were updated to represent a more sophisticated image as their vertical markets have matured and become more educated about technology
• RouteSmart’s website demonstrates industry best practices in design and content, and was built using a customized Ektron content management system
• Multimedia presentations for several of their solutions were developed and made available online for easy accessibility by prospects seeking more information
• A family of icons was developed for the company, and special care has been taken to consistently represent the RouteSmart brand across all marketing, online and off
• We continue to evolve RouteSmart’s messaging to address the challenges their potential clients are facing today’s economic environment