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Select another campaigns projectEnvision EMILifeLockEMCCommercial Office Properties Trust (COPT)ARINCAvnet Technology SolutionsEMC

Project Type

Channel Marketing Campaign

Client

Avnet Technology Solutions

Project Description

Avnet Technology Solutions, a global distributor of computing technologies and services, tasked Pomerantz with developing a campaign for their Oracle Product Division. The goal of the campaign was to arm Avnet’s Oracle channel partners (resellers) with a ready-made marketing program they could co-brand and utilize to sell three Oracle solutions. After finalizing the campaign creative, Pomerantz then worked hand-in-hand with Avnet’s partners to execute their campaigns.

Project Details

• The project started with a Discovery Session to gain insight into each solution’s features and benefits
• The campaign strategy involved a series of jumbo postcards, each promoting a solution
• Prospects were driven to a landing page that contains more information about the partner and solution
• The landing page was a primary lead collection tool in the campaign
• An additional incentive, a $10 gas card, was offered in return for completion of a brief survey
• Avnet’s resellers provided our team with their prospect lists. Pomerantz then executed each campaign
• The campaign was well-received and produced qualified leads for partners