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Project Type

Partner Recruitment Campaign

Client

LifeLock

Project Description

LifeLock, the leader in identity theft protection, selected Pomerantz to design, develop and implement a campaign to recruit partners to resell their identity theft protection services. The campaign targets associations, airlines, employee benefit providers, insurance and financial services companies.

Project Details

• Pomerantz presented LifeLock with multiple concepts and a strategy for the campaign.
• LifeLock selected the “Go Big with LifeLock” campaign, consisting of a series of direct mail and email blasts that drive recipients to a microsite to learn more about partnership opportunities.
• The first direct mail and email blast introduce the campaign concept and have personalized touches throughout, including use of personalized urls (PURLs).
• The second direct mail includes an oversized, branded mug. Again, recipients are driven to a purl with the incentive that if they register for a meeting they will receive a 32” digital picture frame.
• The final direct mail piece includes oversize earbud speakers. Email messaging complements the direct mail piece.
• Telemarketing and guided voice mail are being used to support the campaign.
• Google Analytics and registrations from the microsite will be monitored to determine the success of the campaign.