Shows, Inc., a presenter of world-class events, turned to The Pomerantz Agency to develop an integrated brand identity campaign promoting The Food & Wine Festival at National Harbor®. The Food and Wine Festival at National Harbor, is an elegant, world-class, inaugural event, that will celebrate distinctive cuisine and fine wine. Pomerantz developed the brand identity for the Festival using the tagline: Think Global, Taste Local. The brand identity campaign was rolled out to include a website for the Festival where visitors can purchase tickets, a rack card to promote the Festival at other events, a direct mail campaign to promote exhibitor space and sponsorships as well as a pocket folder with inserts to be used as the Festival sales kit. Visit the Food & Wine Festival at National Harbor’s website now.