South River Technologies (SRT) develops file management software for file collaboration, shared access, and website management for companies around the world. Like many growing companies, their website had not kept pace with their explosive growth and needed an update. One of SRT’s concerns about revamping their website was maintaining their established search engine standing. Pomerantz was able to perform a complete overhaul of the site while maintaining its high search engine rankings.
The project started with a Discovery Session to gain insight into SRT’s competitive landscape and the goals for their new website
Goals were to maintain the site’s search engine standing, as well as make product information easily accessible
New wireframes for the website were developed
The new site design was contemporary and stylish, yet product-focused
Site accessibility was maintained by using existing content and page titles and adding image alt tags wherever possible
The site was developed in HTML and is updated in-house using Contribute content management software