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Project Type

Website Makeover

Client

Insurance Solutions Inc.

Project Description

Insurance Solutions Inc. (ISI), a regional provider of customized employee benefit solutions, turned to Pomerantz to update their web presence. They wanted their new site to demonstrate their technology focus and to serve as a trusted resource for CEOs, HR managers and employees. ISI embarked on their web makeover project shortly after the economic crisis erupted, seeing an opportunity to seize market share while others were lying low. Their business is, in fact, growing.

Project Details

• Pomerantz developed the tagline “Real People. Real Benefits. Real Solutions” to help bring ISI’s brand personality to life prior to redesigning their website
• We established a professional, upbeat and contemporary site design that incorporates the human element to connect with the target audience
• Pomerantz interviewed key ISI personnel and conducted extensive background research to write content for ISI’s new site
• The site was developed in WordPress with light Flash animation on the home page
• We are now updating ISI’s marketing materials to reflect their new brand image and messaging