Reach New Customers
  • Go after the lowest hanging fruit
  • Make the most of online marketing and strategic partnerships
  • Gain credibility through customer education
  • Reach prospects when they are most receptive to your message

Reach New Customers

At Pomerantz, we understand the effect the economy has had on your company—and your customers. Sales cycles are longer, windows of opportunity are unpredictable and more voices have been added to the purchasing decision than ever before.

Now is the time to focus and reach out to new markets selectively, going after the lowest hanging fruit to gain market share. To start:

  • Tune in to the needs of your customers and craft your brand and marketing message so that it is relevant to meeting these needs
  • Address the concerns of influencers and decision-makers
  • Reach prospects where they are

Maximizing Your Marketing Dollars

EP_reach_new_custOne of the smartest, and most cost-effective ways to reach new markets is to get online—your customers are. From enhancing and optimizing your website to launching pay-per-click campaigns, social marketing, email marketing and more, there are a wealth of online tactics available to help you drive qualified traffic to your website—and convert that traffic to sales.

Though cost-effective and relatively easy to implement, online tactics are not the only way to reach new customers. Others include:

  • Webinars – a little education goes a long way toward engaging new prospects and building your company’s credibility
  • Channel Marketing – give your partners the tools they need to succeed—it’s a win-win for your company
  • Integrated Marketing – link together all of your marketing tactics to maximize their effectiveness and deliver a clear, consistent brand message
  • Referral Programs – give your customers one more reason to sing your praises

Get on the Road to Success

Increased pressure and decreased budgets have made planning an effective marketing mix a daunting task. At Pomerantz, we keep our finger on the pulse of what’s working and what’s not, and we can help you determine the appropriate strategy to help you reach hard-to-find prospects precisely when they are looking for information about your product or service. Our marketing experts will help put all of the pieces together and transform your marketing plan into a business-driving machine.

Let Pomerantz help you tap into new markets. Contact us today or call 410.216.9447 x 106.