B2B Marketing Strategy

Strategy

B2B MARKETING STRATEGY:
WE COME UP WITH THE MOST STRATEGIC WAY TO ACHIEVE YOUR BUSINESS GOALS

In today’s business world nothing is simple. There are a million nuances involved with every initiative. It can be hard to even articulate what is needed because there are so many pieces and parts involved. The B2B marketing strategists at Pomerantz are used to this. We excel at interpreting chaos, simplifying it and devising a B2B marketing strategy focused on achieving your goals efficiently and effectively. While every B2B marketing challenge is different, following are some of the ways we wrangle chaos into submission and make the marketing magic happen:

  • Summit

    Using our unique method, we conduct a marketing strategy session with your key stakeholders to get everything out on the table

  • Success Metrics

    We help you define specific, realistic success metrics so we can ensure our efforts are aligned with your business goals and are properly monitored and measured

  • Communications Brief

    We document findings from the Summit to confirm key takeaways, build consensus within your team and lay the foundation for moving forward

  • Competitive Audit

    We evaluate your competition in order to understand your competitive landscape as well as opportunities for differentiation

  • Customer Survey/Interviews

    We gain insights into your customers’ buying process so we can understand why they chose your company and its offerings

  • Sales Team Survey/Interviews

    We tap into the minds of your sales people to understand their trials and tribulations and what they feel they need to succeed

  • New Recruits Surveys/Interviews

    We talk with new recruits to gain insight into your HR processes as well as the perception they have of your company

  • Marketing/Web Audit

    We audit your existing marketing presence from top to bottom in order to determine opportunities for improvement

  • Market Research

    We research and analyze your target markets, new markets, trade shows, strategic partners, etc.

  • Brand Positioning

    We define your brand positioning and ensure it is modern, relevant and well-differentiated from your competitors

  • Messaging Matrix

    We clearly define how to communicate your offerings to your different target audiences

  • Creative Platform

    We develop a creative theme/campaign that brings your image and messaging to life in a compelling manner

  • Content Marketing Strategy

    We define a content marketing strategy for fueling your marketing engine all year long

  • Strategic Marketing Plan

    We develop a clearcut strategic marketing plan aligned with your business goals that is broken into quarterly initiatives that are realistic in terms of your bandwidth and budget

  • Trade Show Strategy

    We help you maximize your presence at trade shows

  • Event Marketing Strategy

    We define, plan, coordinate and promote events such as user conferences, road shows, webinars, etc.

CRANK UP YOUR MARKETING ENGINE WITHOUT STAFFING UP YOUR COMPANY

If you want to grow your business without investing in the overhead of an internal marketing department, let Pomerantz be your marketing engine. We serve as the outsourced marketing department for growth-minded companies that choose to put their marketing in the hands of experienced B2B marketing professionals.

LET’S BUILD A BETTER MARKETING PRESENCE TOGETHER

2 + 5 = ?