It’s All About Your Prospect Database
You can have a compelling brand, a smashing website and gorgeous printed materials, but if you don’t have a clean, qualified list of prospects and a clear-cut strategy for reaching out to them, you’re going to be sitting around twiddling your thumbs.
There are very few people out there that are passionate about building a prospect database — especially these days when you really need names and email addresses to stand a chance at connecting with prospects. We’ve struggled with all of this ourselves and learned a lot, often the hard way.
For the last several years, we’ve used Hoovers.com as our resource for building and managing business-to-business marketing lists. Hoovers is now part of D&B and has partnerships with tons of different resources. You can research your prospects in depth and obtain email addresses using their ConnectMail service, powered by Jigsaw—a list of 7.5 million business contacts. Subscriptions to Hoovers.com are extremely affordable. Click here for more information about Hoovers.com.
Once you have the right resources to obtain prospect data in place, Pomerantz will help you define your prospecting strategy. This entails defining your target markets, identifying prospects, determining if they are appropriate for your products or services, obtaining email addresses, defining an ongoing communications strategy and determining the protocol for maintaining records of your efforts in a customer relationship management (CRM) system.
Prospecting is both an art and a science. The fastest way to get on the road to success is to learn from our team of experts who help companies just like yours everyday.
To find out more about our prospecting strategy services, contact us today.